Sub does not have viewers but members of the Sub community. Active, courageous members with great ideas who, in addition to watching, produce, share and broadcast content through all available platforms. We can reach those who no longer watch television. Of the large commercial television channels, Sub is the one with the youngest audience profile. Our content attracts men and women aged 15 to 44 who have their finger on the pulse. Finnish programmes, classic comedy series such as the Simpsons and the Big Bang Theory together with blockbuster films form the core of the channel, and the social dimension brings together the lively community gathered around it.