MTV launched a 24-hour digital news channel MTV News Live
A new digital news channel MTV News Live is the crown jewel of the MTV News reform launched last year and is also an exceptionally large project in the Finnish media scene. From an advertiser’s point of view, the new service will further increase the reach of MTV’s video advertising.
MTV News Live is a 24-hour news service that can be viewed on the mtv vod-service, MTVuutiset.fi website and with mobile apps.
“MTV News Live is an exceptionally large project the likes of which has not been seen in the Finnish media scene for years. For example, we hired ten new people for the fast-paced daily live news broadcasts,” explains Jaakko Hietanen, Executive Producer for MTV News Live.
The content of the live news consists of hot topics from Finland, abroad and the world of entertainment.
The goal: to be the number one domestic news video service
Jyrki Huotari, Program Manager at MTV responsible for the reform project for news and current affairs content, emphasises that the goal is to become the number one Finnish news video service.
“At the same time, we are focused on the continuity of the popularity and high quality of one of the most respected news brands in Finland, not forgetting the viewers of television news.”
“A 24/7 news broadcast with moving image always offers the latest news, as the live news team puts out several live broadcasts on the basis of the news situation.”
New users and more reach for MTV’s video advertising
“From an advertiser’s point of view, the new MTV News Live brings new users to mtv video advertising and thus increases its reach,” comments Saku Sahramies, in charge of digital productisation at MTV. He continues:
“News is an important content package for MTV. Last autumn, we revamped our news site MTVuutiset.fi, in December we introduced a new news studio, and the spring will see a host of new news and current affairs programs on MTV3. This launch of MTV News Live nicely caps these major reform projects.”