Targeted RBS buying 2019 on MTV’s TV channels MTV3, Sub and AVA

Select a correct target group for your brand and the number of contacts you want in the different dayparts, and we'll take care of rest. With targeted RBS buying, you will always receive a contact guarantee, whereby you only pay for the contacts you want.

In targeted RBS buying, commercials float during the campaign period, while the final number of showings, programs and specific days cannot be determined for the campaign in advance.

In channel MTV3's prime time, there are seasonally some programs reserved for program-specific buying method only. 

Price

In targeted buying, national daypart-specific CPT and CPP prices are determined for each target group. The prices in the targeted RBS buying list are gross prices for 30 seconds, with seasonal index 100.

Contact guarantee

In targeted RBS buying you only pay for the contacts you buy, and we guarantee that they are reached. MTV Oy takes responsibility for the final placement so that the number of contacts you buy in the selected target groups is reached.

Media products of targeted RBS buying

Break connection

Break connection means that two different commercials from the same client are placed in the same commercial break. The order of the showings can be chosen freely. There is no additional cost for a break connection. The commercials get a common contact guarantee.

Combinations of different buying methods

Fixed program-specific buying, fixed target group buying and targeted RBS buying

For the same campaign, client may buy program-specific showings either with fixed program-specific buying or fixed target group buying, as well as floating advertising time in targeted RBS buying. This allows combining program environment with cost efficiency. A guarantee, in accordance with the terms of sale, will apply to the campaign for available target groups in targeted RBS buying.

MTV3 targeted RBS buying prices 2019

Target group

Target group size (000)

CPT price
Off Prime €

CPT price Prime €

CPP price
Off Prime €

CPP price

Prime €

4-9 yo weeks 1-43

368

39,67

 

146

 

4-9 yo weeks 44-52

368

46,74

 

172

 

25-44

1 383

35,94

54,66

497

756

Women 25-44

671

67,81

100,30

455

673

Men 25-44

712

71,49

116,01

509

826

25-54

2 076

20,66

31,02

429

644

Women 25-54

1 014

38,26

55,33

388

561

Men 25-54

1 062

40,02

63,84

425

678

25-64

2 805

14,19

20,46

398

574

35-64

2 101

16,09

23,42

338

492

Women 35-64

1 043

28,76

40,84

300

426

Men 35-64

1 058

32,99

49,05

349

519

45-64

1 422

28,83

33,61

410

478

10+

4 898

8,64

11,41

423

559

Main purchasers <50

1 268

37,78

55,84

479

708

Main purchasers

2 666

9,71

17,33

259

462

Families with children 0-18 yo

1 008

51,79

67,86

522

684

Leaders

1 482

43,66

49,93

647

740

 

Sub targeted RBS buying prices 2019

Target group

Target group size (000)

CPT price
Off Prime €

CPT price
Prime €

CPP price
Off Prime €

CPP price

Prime €

4-9 yo weeks 1-43

368

39,67

 

146

 

4-9 yo weeks 44-52

368

46,74

 

172

 

25-44

1 383

23,50

46,28

325

640

Women 25-44

671

52,01

90,31

349

606

Men 25-44

712

45,79

92,42

326

658

25-54

2 076

15,90

30,25

330

628

Women 25-54

1 014

36,49

63,71

370

646

Men 25-54

1 062

28,25

56,50

300

600

10+

4 898

7,96

17,19

390

842

Main purchasers <50

1 268

27,52

51,26

349

650

Main purchasers

2 666

13,43

29,03

358

774

Families with children 0-18 yo

1 008

42,56

65,97

429

665

15-34

1 324

29,76

57,33

394

759

 

AVA targeted RBS buying prices 2019

Target group

Target group size (000)

CPT price
Off Prime €

CPT price

Prime €

CPP price
Off Prime €

CPP price

Prime €

25-44

1 383

24,66

37,17

341

514

Women 25-44

671

41,28

55,44

277

372

25-54

2 076

14,98

22,93

311

476

Women 25-54

1 014

23,87

34,32

242

348

35-64

2 101

11,23

17,75

236

373

Women 35-64

1 043

19,37

26,46

202

276

10+

4 898

5,63

11,62

276

569

Main purchasers <50

1 268

27,44

39,20

348

497

Main purchasers

2 666

6,98

17,07

186

455

Families with children 0-18 yo.

1 008

35,71

58,04

360

585

 

Day parts

MTV3, Sub, AVA (directive)

DAY PART

MON-SUN

Prime

 18:00 – 23:59

Off Prime

 00:00 – 17:59

 

Target group sizes, source: Statistic Finland, population 31.12.2017

Seasonal indexes

MTV’s TV channels

Index of a commercial is determined according to program’s broadcasting date.

SEASON (date)

PERIOD (week)

INDEX

1.1. - 27.1.2019

1-4

80

28.1. - 28.4.2019

5-17

100

29.4. - 23.6.2019

18-25

110

24.6. - 4.8.2019

26-31

85

5.8. - 27.10.2019

32-43

107

28.10. - 22.12.2019

44-51

100

23.12.2019 - 5.1.2020

52-1

80

 

CPT (cost per thousand)

= Cost per thousand viewers

CPP (cost per point)

= Cost per one TRP unit

GRP (gross rating point)

= Campaign’s spot rating (from average break rating) sum in A4+ (population)

TRP (target rating point)

= Campaign’s spot rating (from average break rating) sum in target group. TRP = contact, but indicated in ratio.

Käytämme Spotti.fi-sivustollamme evästeitä parantaaksemme palvelumme käyttökokemusta. Jatkamalla palvelun käyttöä hyväksyt evästeiden käytön. Tutustu päivitettyyn tietosuojakäytäntöömme