Program-specific buying 2019

In program-specific buying, the client selects programs that support their brand advertisement. In this buying method, the programs, the number of showings and showing dates are decided beforehand. A suitable program environment supporting brand message improves the efficiency of an advertisement. The advertiser reaches contacts of high quality.

Every season there may be some programs on channel MTV3’s prime time that are available only in program-specific buying.

Price

The programs have fixed 30-second gross prices (with seasonal index 100) valid from the time of booking.

Contact guarantee

Client is granted a contact guarantee for their campaigns in the commercial break audience for available target groups of targeted RBS buying. Specific planks for granting contact guarantee can be found on Terms of Sale.

Media products

Break connection

Break connection means placing two different commercials from the same client in the same commercial break. The order of the showings can be chosen freely. Break connection is granted without additional cost. The commercials get a shared contact guarantee.

Specific position

You can determine the exact position of the commercial for 8 % extra fee. A specific position can be either the first or the last position in the chosen national commercial break. The last position in the break is not for sale on channel MTV3.

Specific break

In program-specific buying, you can determine the exact break of the commercial for 4 % extra fee. Specific break is on desired national commercial break.

Seasonal indexes

MTV’s TV channels

Index of a commercial is determined according to program’s broadcasting date.

SEASON (date)

PERIOD (week)

INDEX

1.1. - 27.1.2019

1-4

80

28.1. - 28.4.2019

5-17

100

29.4. - 23.6.2019

18-25

110

24.6. - 4.8.2019

26-31

85

5.8. - 27.10.2019

32-43

107

28.10. - 22.12.2019

44-51

100

23.12.2019 - 5.1.2020

52-1

80

 

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