MTV’s video advertising 2019

Video is an overwhelming tool for storytelling and attracting attention.  MTV VOD service and MTVuutiset.fi offer video inventory for different campaigning purposes in a safe environment (brand safety) and always interrelated with high quality content. MTV offers all-round advertising products for both instream and outstream video environments.

 

Instream video products

With MTV Video Premium you can target your message to a specific demography or target group (age, gender, zip code). We give a 100 % guarantee for the ad completion, and you may control the campaign frequency based on the user.  Ad inventory is all content in mtv VOD service, but mostly long form content, and all users are identified through login.

MTV Uutiset Short is an excellent option for direct activating and wide reach. Video ad inventory comprises of MTVuutiset.fi high quality news video content, created by top journalists 24 hours a day.

According to its name, the strength of MTV Video Reach is wide reach in all the videos of MTV and its Video network partners.


Seasonal indexes, MTV instream video products

Index of a commercial is determined according to program’s broadcasting date.

SEASON

INDEX

1.1. - 27.1.2019

80

28.1. - 23.6.2019

100

24.6. - 4.8.2019

80

5.8. - 23.12.2019

100

24.12. - 31.12.2019

80


MTV Video Premium

MTV Video Premium ads are shown in long- and short form video content on mtv VOD service. The users are logged in and identified. The campaigns get a guarantee of 100 % completion rate. As an exception from most of online services, frequency control is based on individual users, not browsers/devices. Interactive advertising and Pause Ad can be used targeted in this product.

MTV Video Premium
(instream)

5-10 sec.
€/CPM

15 sec.
€/CPM

20 sec.
€/CPM

25 sec.
€/CPM

30 sec.
€/CPM

35 sec.
€/CPM

40 sec.
€/CPM

ROS, target group women / men

28

39,2

44,8

50,4

56

67,2

72,8

Target group buying
age / age+gender, zip code (MTV)
CPM +20 %

33,6

47

53,8

60,5

67,2

80,6

87,4

MTV - Bisnode data, CPM +20 %

33,6

47

53,8

60,5

67,2

80,6

87,4

MTV - Bisnode data BtoB, CPM +30 %

36,4

50,9

58,2

65,5

72,8

87,3

94,6

  • CPM (100 % completion rate), frequency control: 3 per week/user
  • Demographic targeting: men, women, +18, 15-34, 25-44, 25-54, W25-54, M25-54, 45+
  • Regional targeting based on zip codes
  • Program-specific: mtv VOD service long content
  • 60-120 sec. spots on commercial breaks (midroll)
  • Interactive ads (desktop): CPM +20 %
  • Time and device targeting without additional cost

MTV Video Premium covers all devices in mtv applications and browser versions.


MTV Uutiset Short

Video ads are delivered before content (prerolls) on MTVuutiset.fi and MTV Uutiset application short-form video content. Impressions are counted from the start of the video ad, and frequency control is based on browsers/devices (3/week). Maximum length of video ad is 20 seconds.

MTV Uutiset Short
(instream)

preroll 6 sec.
€/CPM

preroll 10 sec.
€/CPM

preroll 15 sec.
€/CPM

preroll 20 sec.
€/CPM

ROS

9

15

21

24

Target group buying
CPM +20 %

10,8

18

25,2

28,8

GEO (IP) targetings (ROS)
CPM +10 %

9,9

16,5

23,1

26,4

MTV Uutiset Short covers all MTVuutiset.fi browser versions and MTV Uutiset applications.


MTV Video Reach

Video ads are delivered interrelated with long and short-form content of MTV’s own video services (mtv VOD service and MTVuutiset.fi), and MTV Video network partners’* video content. Impressions are counted from the start of the video ad, and frequency control is based on browsers/devices/users. Maximum length of video ad is 30 seconds.

MTV Video Reach
(instream)

5-10 sec.
€/CPM

15 sec.
€/CPM

20 sec.
€/CPM

25 sec.
€/CPM

30 sec.
€/CPM

ROS

25

35

40

45

50

GEO (IP) targeting (ROS)

27,5

38,5

44

49,5

55

  • Frequency control: 3 per week per browser/device/user.
  • Frequency control channel MTV3’s viewing regions: minimum 5 per week per browser/device/user.
  • Content targeting CPM +10 %: Drama & Entertainment, Lifestyle, Reality TV, Sports, News & Documentaries
  • Regional targeting: IP location based on channel MTV3’s viewing regions

MTV Video Reach covers all MTV’s and Video network’s applications and browser versions.

*MTV Video network
MTV Video network includes sites from e.g. following domestic media companies: Bauer Media, Kaleva, Keskisuomalainen, MoonTV, MSN, MTV, Popmedia and Teknavi.

As video inventory, the most significant sites are mtv VOD service, MTVuutiset.fi, MSN, Keskisuomalainen, Savon Sanomat, Kaleva, and Etelä-Suomen Sanomat.

Ad placement on video services

In short video clips, only one ad will be shown before the content. The long form content available in mtv VOD service has more ad placements, both before the content, and on ad breaks inside the content (midroll). In sponsored content, a sponsor identifier is available before and after each ad break.


MTV Video Premium Pause ad (instream)

MTV Video Premium Pause ad is a static ad covering the whole screen. It appears when user pauses the video with pause button. As a part of MTV Video Premium product, also MTV Video Premium Pause ad can be targeted to a desired target group (demography or region), or use retargeting for users who viewed ads.

MTV Video Premium Pause ad
(instream)

€/CPM

ROS

30

Target group buying,
CPM +20 %

36

MTV Video Premium Pause ad covers all mtv applications and browser versions, including SmartTV devices.


MTV Uutiset Pause ad (instream)

MTV Uutiset Pause ad is a static ad covering the whole screen. It appears when user pauses the video with pause button.

MTV Uutiset Pause ad

€/CPM

ROS

25

MTV Uutiset Pause ad covers all MTVuutiset.fi browser versions and MTV Uutiset applications.


Outstream video products

MTV Uutiset Article Video

You can have more reach for your video campaign with MTV Uutiset Article Video (outstream). With the article video you can reach MTVuutiset.fi-visitors who do not use online video content very often, but prefer news article consumption. The MTVuutiset.fi -news site contains content from many genres in addition to hard news, e.g. Sports, Lifestyle, Entertainment, Food and Cars.

The maximum length of an article video is 120 seconds, but we recommend using short versions for maximum impact (under 20 seconds). The most important message should be in the beginning of the video.

MTV Uutiset Article Video
​​​​​​​(outstream)

€/CPM

ROS landscape video 16:9

15

ROS vertical video 9:16 (mobile)

20

Content targeting
(Front page, News, Lifestyle, Entertainment, Sports)
CPM +20 %

18 / 24

GEO (IP) targeting (ROS)
CPM +10 %

16,5 / 22

Additional cost for ads longer than 30 sec

+10 %

MTV Uutiset Article Video runs on MTVuutiset.fi (desktop and mobile). Vertical video format is available on mobile browsers only.

MTV Video advertising targeting options

One campaign can only have one targeting option.

MTV Video Premium

Demographics targeting

Men, women
15-34, 18+, 25-44, 25-54, 45+
W25-54, M25-54

Bisnode targeting

Families with children: families with children, families with children under 10 yrs., families with children 10-17 yrs.

Person’s income level: well-paid, average income, other

Person’s unearned income: significant unearned income, some unearned income, no unearned income

Motoring: a car under management, no car under management

Company decision-makers: decision-maker in a company

Regional targeting

Channel MTV3’s regional viewing areas based on zip code 
City level: Uusimaa (situation 1/2019)

Program targeting

In program-specific buying, you select the most suitable programs for your campaign beforehand. Advertising is run only in selected programs.

Ad formats

Instream: preroll, midroll, Pause ad

 

MTV Video Reach

Content targeting

Content categories: Drama, Lifestyle, Reality TV, Entertainment, Sports, News and documentaries

Regional targeting

Regional targeting based on IP location, channel MTV3’s viewing regions

Ad formats

Instream: preroll, midroll, Pause ad

 

MTV Uutiset Short

Target groups
GEO (IP)

Women, men, 18+, 25-54, 45+

Ad formats

Instream: preroll, Pause ad

 

MTV Uutiset Article video

Content targeting,
GEO (IP)

Front page, News, Lifestyle, Entertainment, Sports

Ad formats

Outstream (landscape or vertical)


Programmatic video

MTV offers video inventory (instream & outstream) for all types of campaign needs. FreeWheel and Adform are SSP’s for all video products. Ask more info about programmatic video from your Account Manager or programmatic@mtv.fi.

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