MTV's display advertising 2019


MTV offers versatile solutions for display advertising. MTV’s display inventory runs in MTVuutiset.fi, luukku.com and lumijapyry.fi -domains.

Advertiser only pays for viewable impressions.

  • All MTVuutiset.fi impression-based, guaranteed display campaigns are run as viewable impressions CPM (both desktop and mobile)
  • Viewable impression = minimum of 50 % of the banner has been on the user’s screen for at least 1 second


MTVuutiset.fi display prices 2019

MTVuutiset.fi Display
CPMv = price for thousand viewable impressions


GIANT PANORAMA & MEGA PANORAMA
(desktop)
€/CPMv
MOBILE GIANT PANORAMA / MOBILE FULL PAGE
€/CPMv
FULL PAGE
(desktop)
€/CPMv
PANORAMA
(desktop)
€/CPMv
LARGE RECTANGLE & RECTANGLE
€/CPMv
SKYSCRAPER & WIDE SKYSCRAPER
(desktop)
€/CPMv
Ad sizes980x400 /
980x552 /
970x250
300x300 /
300x431 /
320x480 /
300x600
620x891
980x120 /
728x90
468x600 /
468x400 /
300x250
140x350 /
160x600 /
200x600 /
250x600 /
300x600
ROS
may include gender targeting without additional cost, or max. 10 exclusionary tag targetings
271721
visibility on Front page and tag compilation pages
575
Target group buying
CPMv +20 %

age, position in working life, family with children, level of income, interests
or tag targeting 
32,420,425,2
visibility on Front page and tag compilation pages
68,46

GEO (IP) targeting
CPMv
+10 %

29,718,723,15,57,75,5
Content targeting
CPMv +20 %

Front page, News and weather, Sports, Entertainment, Lifestyle, Cars, Digital, Makuja (food recipes), Home
32,420,425,2
only Front page / combination of Front page and other section
68,46


ADVERTISING SOLUTIONS
Wallpaper
in addition to Giant Panorama or Mega Panorama CPM +4 €
Using a video in banner: no additional cost (max. 3000 Kb, 30 sec.)
DESKTOP special ad elements CPM +4 €: Pushdown, Video Skin Marquee, Responsive video banner (cross-device), Responsive Carousel (cross-device)
DESKTOP special elements with no extra cost: 3D-panorama/rectangle, Venetian
MOBILE special ad elements:
No additional cost: Mobile 3D-cube, Mobile Standard Video, Mobile Swipe, Mobile Slice box, Mobile Scratch
CPM +4 €: Mobile Click to Full screen


MTVuutiset.fi Cross-Device Display
CPMv = price for thousand viewable impressions


GIANT PANORAMA & MOBILE GIANT PANORAMA
(frequency 3)
€/CPMv
FULL PAGE & MOBILE FULL PAGE
€/CPMv
PANORAMA & MOBILE GIANT PANORAMA
(frequency 5)
€/CPMv
LARGE RECTANGLE & MOBILE GIANT PANORAMA (lower placement)
(frequency 5)
€/CPMv
Ad sizes980x400 and
300x300 /
300x250
620x891 and
300x431 /
320x480 /
300x600
980x120 and
300x300 /
300x250 /
300x150 /
300x75
468x400 and
300x300 /
300x250 /
300x150 /
300x75
ROS
may include gender targeting without additional cost, or max. 10 exclusionary tag targetings
2118
desktop visibility on Front page and tag compilation pages, mobile through site on 2. ad placement
107

GEO (IP) targeting
CPMv +10 %

23,119,8117,7
Target group buying
CPMv +20 %
age, position in working life, family with children, level of income, interests
or tag targeting 
or GEO (IP) targeting

25,221,6
desktop visibility on Front page and tag compilation pages, mobile through site on 2. ad placement
128,4
Content targeting
CPMv +20 %
Front page, News and weather, Sports, Entertainment, Lifestyle, Cars, Digital, Makuja (food recipes), Home
25,221,6
only Front page / combination of Front page and other section
128,4


ADVERTISING SOLUTIONS (cross-device): 
Wallpaper or other special ad elements subject to a charge cannot be used in Cross-device advertising
Using a video in banner: no additional cost(max. 3000 Kb, 30 sec.)
Mobile special ad elements: no additional cost: Mobile 3D-cube, Mobile Standard Video, Mobile Swipe, Mobile Slice box, Mobile Scratch

MTVuutiset.fi display targeting options

Demographics

Interests

Gender

Male / Female

For example:
Animals, Food and wine, Health, Exercise and well-being, Style and trends, Outdoors and nature, Environment and ecology, Veganism and vegetarianism, Gluten-free diet, Lactose- / dairy-free diet, Entertainment and celebrities, Yard and garden, Family and parenthood, Decoration and architecture, Wedding, Gadgets and information technology, Gaming (computer & consoles), Science and technology, DIY, Music, Fashion and beauty, Nightlife, Culture and arts, Active sports, Spectator sport, Motor vehicles, Economy, Work and career, Entrepreneurship

Age

15 - 17 years
15 - 17 years
18 - 24 years
25 - 34 years
35 - 44 years
45 - 54 years
55 - 64 years
65 - 74 years
75+ years

Content targeting by topics

Content targeting by tags

•Front page
•News and weather
•Sports
•Entertainment
•Lifestyle
•Cars
•Digital
•Makuja (food recipes)
•Home
•salatutelamat.fi
•lumijapyry.fi (pandas)

For example
•Prime minister
•Recipes
•Finnish National Ice Hockey players
•Apple
•Talvivaara nickel mine
•Information security
•Football
•Children
•Donald Trump
•Alcohol

Household income

less than 12 000 € / year
12 000 - 20 000 € / year
20 000 - 45 000 € / year
45 000€ - 70 000 € / year
more than 70 000 € / year

Occupational status

Employee
Student
Decision-maker
Retiree

Children in household

Yes / No

Regional targeting

Channel MTV3’s viewing regions (IP targeting)

We can also tailor interest segments according to your needs.


Programmatic display

MTV’s versatile display products are available programmatically from several SSP’s. It is also possible to buy all the display products by using different DSP’s. We use first price auction in our programmatic display.

MTV’s display products are available in Open Auction and Private Marketplace. More info about programmatic video fromprogrammatic@mtv.fi.


Performance-based display advertising

MTV offers CPC (cost-per-click) model for performance-based campaigns. The advertiser defines the budget and the campaign period, and pays only for clicks. Performance-based advertising is an effective and easy solution for tactical campaigns with direct link to e.g. sales promotion page or online store. Performance-based campaigns are run device independently on MTVuutiset.fi.

For more information on performance-based advertising, contact your Account Manager or programmatic@mtv.fi.

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