Fixed target group buying 2019

Fixed target group buying is a product based on target group pricing. The client selects programs as in program-specific buying, but the pricing is based on target group buying. The number of specific programs and showing dates are decided beforehand. The selection of programs is more limited than compared to program-specific buying.

Price

In fixed target group buying, each target group has national channel- and daypart-specific CPT and CPP prices. The prices are 30-second gross prices with seasonal index 100. The pricing is based on target group gross prices with a target group-specific premium.

MTV3 fixed target group buying prices 2019

Target group

Target group size (000)

CPT price
Off Prime €

CPT price

Prime €

CPP price
Off Prime €

CPP price

Prime €

CPP price vs. targeted RBS
CPP price

25-44

1 383

41,36

62,83

572

869

15 %

Women 25-44

671

77,94

115,35

523

774

15 %

Men 25-44

712

85,81

139,19

611

991

20 %

25-54

2 076

23,75

35,69

493

741

15 %

Women 25-54

1 014

43,98

63,61

446

645

15 %

Men 25-54

1 062

48,02

76,65

510

814

20 %

25-64

2 805

16,33

23,53

458

660

15 %

35-64

2 101

18,51

26,94

389

566

15 %

Women 35-64

1 043

33,08

46,98

345

490

15 %

Men 35-64

1 058

37,90

56,43

401

597

15 %

45-64

1 422

31,72

36,99

451

526

10 %

10+

4 898

9,49

12,56

465

615

10 %

Main purchasers <50

1 268

45,35

67,03

575

850

20 %

Main purchasers

2 666

11,18

19,92

298

531

15 %

Families with children 0-18 yo

1 008

56,94

74,60

574

752

10 %

Leaders

1 482

50,20

57,42

744

851

15 %

 

Sub fixed target group buying prices 2019

Target group

Target group size (000)

CPT price
Off Prime €

CPT price

Prime €

CPP price
Off Prime €

CPP price

Prime €

CPP price vs. targeted RBS
CPP price

15-34

1 324

35,73

68,81

473

911

20 %

25-44

1 383

27,04

53,22

374

736

15 %

Women 25-44

671

59,76

103,87

401

697

15 %

Men 25-44

712

54,92

110,96

391

790

20 %

25-54

2 076

18,30

34,78

380

722

15 %

Women 25-54

1 014

42,01

73,27

426

743

15 %

Men 25-54

1 062

33,90

67,80

360

720

20 %

10+

4 898

8,76

18,91

429

926

10 %

Main purchasers <50

1 268

33,04

61,51

419

780

20 %

Main purchasers

2 666

15,45

33,38

412

890

15 %

Families with children 0-18 yo

1 008

46,83

72,62

472

732

10 %

 

AVA fixed target group buying prices 2019

Target group

Target group size (000)

CPT price
Off Prime €

CPT price

Prime €

CPP price
Off Prime €

CPP price

Prime €

CPP price vs. targeted RBS
CPP price

25-44

1 383

28,34

42,73

392

591

15 %

Women 25-44

671

47,54

63,79

319

428

15 %

25-54

2 076

17,24

26,35

358

547

15 %

Women 25-54

1 014

27,42

39,45

278

400

15 %

35-64

2 101

12,90

20,42

271

429

15 %

Women 35-64

1 043

22,24

30,39

232

317

15 %

10+

4 898

6,21

12,78

304

626

10 %

Main purchasers <50

1 268

32,97

47,00

418

596

20 %

Main purchasers

2 666

8,03

19,62

214

523

15 %

Families with children 0-18 yo

1 008

39,29

63,89

396

644

10 %

 

Contact guarantee

Client is granted a contact guarantee for their campaigns in the commercial break audience for available target groups of targeted RBS buying. Specific planks for granting contact guarantee can be found on Terms of Sale.

Media products

Break connection

Break connection means placing two different commercials from the same client in the same commercial break. The order of the showings can be chosen freely. Break connection is granted without additional cost. The commercials get a shared contact guarantee.

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