Cooperation agreement 2019

MTV Oy’s TV channels and online media

Cooperation agreement specifies the annual cooperation between MTV Oy and client for the agreement period. The agreement period is a maximum of 12 months. Cooperation agreement can consist of separate entities with their own volumes and benefits:

  • TV advertising on MTV3, AVA, Sub and pay TV channels
  • Digital advertising on mtv VOD service and MTVuutiset.fi

The agreement may cover all the companies within a group (minimum ownership 50 %).

Special advertising solutions (e.g. program sponsorship and native advertising) accrue the total of the cooperation agreement, but no cooperation discount is granted (excl. native advertising CPM). A client-specific cooperation discount is also applicable in defining the price of programmatic private deals (deal ID). When using programmatic buying, only private deals accrue the total sum of cooperation agreement.

The minimum total investment in a cooperation agreement with a national advertiser is 100 000 €. If the level of investment is less than 100 000 €, the net price will be determined using a separate additional index (95-105), which is defined at the time of opening the TV sales period.

In case the level of investment remains less than agreed in the cooperation agreement, general MTV Oy terms of sale valid at that time will apply. In such cases, MTV Oy will send an invoice for the excess discount granted to the client, or to the media agency used by the client in accordance with the agreement between MTV Oy and the media agency.

Net price

Buying method-specific gross price

– index (95-105) for clients with less than EUR 100 000 cooperation agreement

– seasonal index

– possible other discount

– cooperation commission or direct invoicing discount

– client’s cooperation agreement discount

= net price

+ VAT (currently valid %)

= net price including tax

 

MTV’s media cooperation agreement is based on the table below.

Net investment table MTV channels

Net €

Discount

10 000

1 %

20 000

2 %

40 000

2,5 %

80 000

3 %

120 000

3,5 %

170 000

4 %

240 000

5 %

320 000

6 %

400 000

7 %

500 000

8 %

650 000

9 %

800 000

10 %

1 000 000

11 %

1 200 000

12 %

1 400 000

13 %

1 700 000

14 %

2 100 000

15 %

2 500 000

16 %

2 900 000

17 %

3 300 000

18 %

4 100 000

19 %

5 000 000

21 %

 

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