Advertising on C More pay tv channels 2019

Take advantage of break advertising on C More pay TV channels C More Max, C More Sport 1, and C More Juniori. Advertising breaks are always placed between programs, so the shows are not interrupted. In addition to commercial break advertising, we also implement customer-specifically tailored packages.

C More Max and C More Sport 1

  • Advertising time is sold by targeted RBS buying method in target groups Men 25-44, Men 35-64 and 10+. The CPP prices for the two channels are the same.
  • The channels are sold together, and MTV Oy has a right to change the TRP orders between these two channels
  • Advertising time for F1 broadcasts (qualifications and GP) is sold by program-specific buying option only
  • C More Sport 1 commercial breaks are sold only to some sports, and at specific time of the year
  • Minimum contact amount required to receive a contact guarantee is 5 TRP
  • Campaigns receive a total contact guarantee, so targeted buying and program-specific buying can be combined for the same campaign
  • The performance of channels varies greatly on a weekly basis, so during low periods MTV Oy has the right to limit the size of orders

 

Target group

Target group size (000)

CPT price
Off Prime €

CPT price

Prime €

CPP price
Off Prime €

CPP price

Prime €

Men 25-54

1 062

34,37

34,37

365

365

Men 35-64

1 058

24,01

24,01

254

254

10+

4 898

7,47

7,47

366

366

 

C More Juniori

  • Advertising time is sold by targeted RBS buying method in target group children 4-9 years
  • Minimum contact amount required to receive a contact guarantee is 5 TRP

 

Target group

Target group size (000)

CPT price
Off Prime €

CPT price

Prime €

CPP price
Off Prime €

CPP price

Prime €

4-9

368

 

33,42

 

123

 

Products and services that cannot be advertised on C More Juniori:

  • Products and services that do not promote health and wellbeing of children, e.g. fast food, sweets, carbonated beverages, ice cream
  • War/violence-related toys, games, video games, movies, DVD’s (other than those rated (S) = suitable for all audiences)

Day parts, pay TV

C More Max, C More Sport 1, C More Juniori

DAYPART

MON-SUN

Prime

 00:00 – 23:59


CPT (cost per thousand)

= Cost per thousand viewers

CPP (cost per point)

= Cost per one TRP unit

GRP (gross rating point)

= Campaign’s spot rating (from average break rating) sum in A4+ (population)

TRP (target rating point)

= Campaign’s spot rating (from average break rating) sum in target group. TRP = contact, but indicated in ratio.

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